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A comparison of the top mobile websites and the top mobile apps shows that the former receive about 8. However, mobile device usage stats also show that the average time spent by each visitor is about 16 times higher on mobile apps than on mobile websites. According to a report from App Annie, smartphone users were spending more time on apps in than in the previous years, when 5 apps were used daily. The 30 apps accessed regularly on a monthly basis are about one-third to one-half of all the apps installed on their phones.

This trend also has a name — the rule 30 apps in a month, 10 per day. According to iPhone app usage stats, the Apple App Store apps get used slightly more often than those from the Play Store. There has been a massive change from the big screen to mobile and from broadcast TV to on-demand in the last ten years. As a result, users spent almost one trillion hours bingeing on videos on apps in The number of publishers in each app store reveals its adoption rate and how attractive and lucrative for app developers a specific store is.

Even though the App Store continues its domination in terms of gross app revenue, according to latest available figures, Google Play Store has far more registered publishers , compared to App Store , This is partly driven by the much higher level of adoption of Android in China and India.

Mobile app user statistics show that millennials are more comfortable making in-app purchases than they are buying apps. Millennials app users are a lot more finicky when it comes to the look and feel of the app based on app usage stats , while the functionality and benefits seem to be enough for most older users. Investing time and effort in logo design is therefore critical. According to another study, the most popular color for general apps is blue, while red is the color of choice when it comes to food and beverage-related apps.

Perhaps some companies need a better logo maker to retain their users. However, as another reminder that the appearance of the logo is important , there are many who choose to bring an app to the home screen because it looks good.

Mobile app usage statistics indicate that the likelihood of an app being opened is higher if it is on the home screen, which makes it all the more important to get the logo right. These figures are significantly lower for older age groups, indicating the high dependence of young users not just on their phones but on the apps they have downloaded.

In keeping with general app usage stats, the likelihood of smartphone users, in general, to allow push notifications from apps has also gone up in recent times. Even though data plans are getting better, for millennials, who form the target audience for many apps, the negative of very high data usage can trump any positives of functionality or design. An example mentioned is Pokemon Go, which got frequently deleted, despite its popularity, because of the data it kept eating up.

While app usage statistics point towards a few other important reasons why users delete apps like low utility, almost a quarter of the users in this survey also cited large app size as being an important reason. Many apps tend to bloat up because they want to offer features even when the phone is offline like dictionaries for language-learning apps , but there is a fine line between providing critical offline components and making the app too big, which app developers should keep in mind.

A fan of servers, networks, and web hosting, I unplug from the Web only when the temptation for a cold one is too strong to bear. Your email address will not be published. Save my name, email, and website in this browser for the next time I comment. Table of Contents. The number of smartphone users on the globe is 3. There were billion app downloads in TikTok is the most downloaded non-gaming app.

In , the average smartphone user had 40 apps installed on their mobile phone. These are some impressive numbers, right? Impressive App Usage Statistics for The question of how much time people spend on apps today still remains. There are 3. Source: Bank my Cell The total world population in is at 7. Users downloaded billion apps in Source: Statista According to app download statistics , people downloaded billion apps from Google Play and the App Store.

In March , TikTok was the most downloaded non-gaming app with over Source: The Hindu Business Line According to statistics on mobile app usage for , app usage has been on the rise, mainly due to the coronavirus-induced pandemic.

Source: Statista The mobile app industry makes billions of dollars in revenue every year. What about apps? We actually saw a drop in app availability after mid Although the number of apps have been steadily rising ever since. The Google Play Store is highly competitive. Based on the data over the past two years, the trend line should continuing rising for the foreseeable future. As we already saw, Google Play Store downloads are still rising, even though the number of apps available for download had dropped a bit during that same period.

The Apple App Store app availability numbers are rising each year, but the download growth rate is a lower percentage compared to the Google Play Store. You can measure the success of an app category based on penetration.

According to Statista, these are the app categories with the highest penetration rate among Android users.

Some of these categories need to be taken with a grain of salt. For example, look at the top categories on the list. Those apps such as communication apps likely come pre-loaded on all Android devices. But aside from that, this list is a good indication of what types of apps Android users have downloaded apps like WhatsApp, Snapchat, Netflix, TikTok, Spotify, and Tinder. The average smartphone user spends 3 hours and 10 minutes each day using their device. The average person uses 9 mobile apps per day and 30 apps per month.

What does this mean? People are downloading apps and not using them. As you just learned, app usage is not guaranteed after a download. Some of you might be aware of this if your app has already been brought to market. But how do you know if this is happening to you? The best way to measure this is with retention and churn. Basically, you need to track these metrics. Give users a reason to keep coming back and using your app down the road. No app is perfect. Even the top apps have bugs now and then.

Come up with updates and new versions of your app to improve the performance and user experience. We already saw the data to back that claim. If you look at this list, it makes sense. All of the top apps are used for different purposes and could be used on a daily basis. There is nothing wrong with shooting for the stars. You can still build a mobile commerce app for your business and have plenty of success.

But it would be an uphill battle, to say the least, if you wanted your app to be the next Amazon. Can you build an app with GPS map services? But will it surpass Google Maps?

Probably not. Even with a smaller mobile app market share, Apple users still spend more money. But Apple users still dominate app spending, at nearly double the rate of Android users. Technology usage varies by generation. Mobile app usage is no exception. You probably assumed that younger generations spend more time using mobile apps than people who are older.

The malicious activity has been spotted on the Google Play Store, hidden in an app that masquerades as a wallpaper store named after the show. The unofficial Squid Game app, one among many of its kind, has been found to be filled with malware.

What is even more scary is the fact that the app has already been downloaded by over 5, users from the Play Store. Soon after, Lukas Stefanko, a malware researcher at ESET shared an update on the app, confirming it to be ridden by the known malware Joker. In his tweet, Stefanko explained that the app was able to download and execute native libraries on the target device, which basically contain codes that a developer wrote for a specific computer architecture.

These native libraries then download and executes apk payload on the target device. The malware hidden under the Squid Game banner is the first such of its kind. The app has been removed from the Play Store since the discovery. Users who had already downloaded the app and were using it have been advised to uninstall it immediately.

The finding is a shining example of how apps of unverified origins can potentially be harmful for your device. The Joker malware has had a notorious past with Android apps on Google Play Store and its resurgence with the Squid Game wallpaper app only shows that threat actors are still looking for new ways of using it to target gullible victims. As a golden rule against such risks, make sure that the apps you download on your phone are from verified origins and have a strong and trustworthy background.

Watch Live TV in English. Sharing amusing videos of themselves singing, dancing, or lip-syncing to their favorite tunes are just some ways youngsters use TikTok. The latest statistics show that TikTok was particularly popular in South America towards the end of Q3 The app was downloaded from the Google Play store 3.

Mexico is in second place with just a touch fewer downloads at three million, followed by the US with 2. Pakistan is fifth on the list and accounts for 1. When it comes to the daily time spent on TikTok, users spend an average of 52 minutes per day on the app BusinessofApps, So this means that people are using the social networking app daily either for creating and sharing short videos of themselves, or for watching the existing plethora of TikTok videos uploaded to the platform.

People spend almost the same amount of time on Instagram 53 minutes , and a little less on Snapchat Facebook takes the lead with users spending an average of And for marketers, all this can be a big deal to know. As of , TikTok is available in countries Apptrace, This covers a large part of the population.

TikTok has done particularly well with growing its Asian followers. The app is downloaded more than 10 million times by the people in Thailand alone. And in India, there are now more than 20 million active users of the app. With TikTok you have the possibility of reaching an audience in different countries.

Three-quarters of all apps are downloaded, accessed once, and then entirely forgotten. With the next TikTok statistic, you can be sure that TikTok falls into the remaining one-quarter. Not only that, they are extremely active on the app.

There also appears to be a difference in watching and sharing habits, with the former a clear preference among TikTok users. Some users might prefer TikTok as a source of entertainment.

This also demonstrates the creative freedom and simplicity of TikTok as a social platform. Basically, Americans love TikTok.



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